Posts about: "Website Planning"
The Friday Sign-Off Secret: How Real-Time Guest Editing Saved a $20k Project
Every agency knows this moment. It is 4:47 pm on a Friday. The proposal is approved. The scope is locked. The build is queued for Monday. All that is left is one final sign-off on the sitemap. And then the email lands. “Can we just tweak a few things in the navigation?” This is the …
The 1,500-Page Migration: How We Used WriteMaps Crawler to Audit a Legacy Mess
Every digital agency has faced “The Beast.” You know the one: a legacy website that has grown unchecked for a decade, sprawling into a chaotic labyrinth of broken links, duplicate content, and forgotten subdirectories. Recently, one of our partner agencies was tasked with migrating a 1,500-page enterprise site. The client’s goal was a total redesign, …
The Ultimate Guide to Optimizing Your Website for Conversions
You had a great idea to build your website for a service you render, an experience you’ve curated, or a product that you want to sell. You chose a web company or maybe even decided to DIY and get involved in the entire process. Now, your website looks like what you want it to (or …
✅ The Website Structure Improvement Checklist ✅
So you’re looking at your website structure for a new website or redesign. That’s good, it’s worth your time. Just like in construction where “a structure is only as stable as its foundation”, the same applies to your website. Without the right website structure: it’s extremely easy to to confuse and lose visitors due to …
Site Mapping Guide: All your sitemap questions answered
Site mapping can sound like a daunting topic. I used to think so myself – but the basics are fairly simple to understand. It’s easy to get lost in the detail, so I’m gonna walk you through exactly what you need to know about ‘what are they’, ‘when to use them’, and ‘how to create’ …
Making a Website: The Absolute Basics
If you are new to websites, here’s a quick article that will help you understand the very basics of what is required to make a website. Three things you need to make a website: A domain name This is the name of your website (also called the base URL, or the web address). E.g. writemaps.com …
Information Architecture Made Easy With 3 Example Sitemaps
Information Architecture might sound big and confusing, but it’s really just organising information in a logical way so that people can find their way around and get what they need. Striding through the supermarket the other day, I could glance at the signs for each aisle, read the 4-5 categories for each, and easily skip …
7 Ways To Prevent Content Gathering From Holding Up Your Website Project
Gather content for your web project. Should be easy, right? A few years ago when running web projects, I constantly found myself pushing clients much too hard to get their website content out of them. I was finding that about half our projects were stalling at some point because we didn’t have enough content ready …
The Balanced Website Framework: How to Plan a User-Focused, SEO-Ready Website That Actually Converts
Just like balancing work and play, eating and exercise, or nachos and cheese sauce, a successful website is all about balance. The difference? If you get website balance wrong, it doesn’t just feel off—it costs you traffic, conversions, and revenue. The good news is that balance is far easier to achieve during the website planning …
Website Planning 101: Questions You Must Ask Before You Start
At the start of any web project, it’s worth slowing down and asking the right questions. The answers will shape everything that follows—from your sitemap and content to design and development. Here are some of the most important questions to ask before you begin. 1. What Is the Goal of the Website? Why do you …