Posts about: "Information Architecture"
The Friday Sign-Off Secret: How Real-Time Guest Editing Saved a $20k Project
Every agency knows this moment. It is 4:47 pm on a Friday. The proposal is approved. The scope is locked. The build is queued for Monday. All that is left is one final sign-off on the sitemap. And then the email lands. “Can we just tweak a few things in the navigation?” This is the …
The 1,500-Page Migration: How We Used WriteMaps Crawler to Audit a Legacy Mess
Every digital agency has faced “The Beast.” You know the one: a legacy website that has grown unchecked for a decade, sprawling into a chaotic labyrinth of broken links, duplicate content, and forgotten subdirectories. Recently, one of our partner agencies was tasked with migrating a 1,500-page enterprise site. The client’s goal was a total redesign, …
✅ The Website Structure Improvement Checklist ✅
So you’re looking at your website structure for a new website or redesign. That’s good, it’s worth your time. Just like in construction where “a structure is only as stable as its foundation”, the same applies to your website. Without the right website structure: it’s extremely easy to to confuse and lose visitors due to …
Perfect Information Architecture for Your E-commerce Store: Allbirds.com Case Study
So you’re planning an e-commerce website, and you want it to be perfect. Simple and organised information architecture, with all your products organised into neat little categories. Just like the good folk at Allbirds.com who sell those woolly shoes that are all the rage in Silicon Valley. You want visitors to skip through your site …
Information Architecture Made Easy With 3 Example Sitemaps
Information Architecture might sound big and confusing, but it’s really just organising information in a logical way so that people can find their way around and get what they need. Striding through the supermarket the other day, I could glance at the signs for each aisle, read the 4-5 categories for each, and easily skip …